We’ve made the FT

[HermioneWeasley]

Discussion of the Mumsnet/ upfield boycott . I like the sarcastic positioning at the start that Upfield will clearly now leave FB, Twitter etc

www.ft.com/content/26475a0e-efa9-11e9-bfa4-b25f11f42901

www.ft.com/content/26475a0e-efa9-11e9-bfa4-b25f11f42901

Could you sum it up, Mrs Weasley? It's behind a pay wall for me. TIA.

Basically saying that it’s a dangerous stance for companies to bow to this sort of pressure - more of a business angle

"To be clear, Mumsnet itself did not say anything transphobic but, being a platform of debate, it allowed others to discuss gender issues in a way that someone decided was transphobic.
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What it is, is a story of corporate capitulation."

It's a silencing of debate.

Well they didn’t get my £2.70 today when I went shopping.

Times that by 24 a year for god knows how many women over how many years? Oopsy

Nor mine.

And Student DD has told all her uni friends, so they are also boycotting them.

I reckon they have 50 years of food shopping ahead of them.

Shame there's a paywall so I can't read it, but sounds as though the FT are behind Mumsnet and not Flora?

Shame there's a paywall so I can't read it, but sounds as though the FT are behind Mumsnet and not Flora?

It's actually very very balanced.

At least as balanced as you can make something like this stupidity, so yeah, it treads carefully and leans towards siding mumsnet.

I think it's good news sense for the FT to he making its readers aware of this as a mistake. It sounds like great marketing, being a thought leader, branding to win, aligning company with customers' values, etc. However, Upfield effectively announced a boycott of ok, I'm being fair, here some a lot of its customers! Boycotts are meant to be the other way around!