Let Toys Be Toys was born here on the FWR board, and it is one of the things I am most proud to have been involved with in my life. I am one of several co-founders, but haven't been involved in a while. It is run by shifting group of volunteers as a grassroots campaign (not a company).
I hope it hasn't 'fallen' yet.
LTBT is a very focused single issue campaign. When we started it the idea of transing children really wasn't on our radar, but there is a natural fit between the campaign and being gender critical.
But I also know that there are people who support LTBT who believe in innate gender identity and who support the idea of affirming children's 'trans identity' at an early age.
Up to this point I think Let Toys Be Toys has done a good job of staying out of the trans debate (the question of how children with dysphoria should best be treated is one for parents and young people, doctors and medical research, not for political campaigns)
I think they should stick to fighting sex stereotypes in children's products and marketing.
I hope they recognise that it was a mistake to endorse two books by activists (any more than they should promote books for children promoting any other ideology). ... I suspect they may not have read them or realised quite how controversial it would be. They are getting ratio'ed on twitter.
I really hope they will withdraw those tweets and make a clear statement about the focus of the campaign -- it does not need to ally either with the gender critical camp or the transactivist camp it can just focus on the fact that all children have a sex, and toy manufacturers and retailers should not promote sexist stereotypes in their marketing.