See here:
twitter.com/Journal_UN_ONU/status/968233238778073089 (in French)
twitter.com/ADS_Bund/status/969150422484123648 (in English, retweeted by the German Federal Anti-Discrimination Agency)
(and in other places too)
There are a whole bunch of other ads e.g., 'would you still want him on the
team if he was gay' 'would you still support your son if he was gay' 'would you still eat his food if he had AIDS'
which all make sense, but for some reason a sexual relationship is only mandatory if a person identifies a trans.
In this case it's a photo of a man kissing a woman (with a strongly implied sexual context) however the exact same argument is the 'cotton ceiling' used by the vilest TRAs to say women should be obligated to have sex with them.