"Because good men deserve great sex"

[puddlefuck]

I've been looking at www.manual.co/guided for work (I work for a pharmacy) and they seem to be trying to sell hair loss and erectile dysfunction treatments by promoting a 'new masculinity' where men open up and talk about their feelings. Which is fine. But as part of this, they are promoting a message that good men deserve great sex. I haven't read through the whole site, but here are two articles with that exact wording:
www.manual.co/guided/erectile-dysfunction-and-testosterone/
www.manual.co/guided/erectile-dysfunction-and-age-questions-answered/

It's given me the rage. But I can't quite put my finger on why. Obviously, the male sexual entitlement message is just plain old wrong, but there's something really unsettling about how they've couched it in this 'new man, talking about my feelings, looking after my wellbeing' brand. It feels reminiscent of the 'Nice Guys of OkCupid' stuff that was doing the rounds a few years back.

Can anyone help me unpick this?

Oh. I thought this was the Gillette follow-up ad.

Never mind. As you were.

Just another way to manipulate women into giving up the sex their men think they’re entitled to.

Funny how self care isn’t marketed to women with good sex as a reward.

I’ve emailed them with a complaint about their wording.

Women are inanimate slot-machine objects. Play the game right and sex comes out.

Here's a new manual on how to maximise the sex: - in summary - pretend to be someone with ethics, a conscience and respect for others. You get load of sex out out of the dumb things. It works like a treat.

What do good women deserve then? A new dishwasher?

You are missing the point it is about erectile dysfunction. Which affects both partners. This objection is trite compared to the bigger picture.

I agree, and have emailed them also.

@madmum5811 I don't have a problem with people treating erectile dysfunction. I have a problem with the message that men are entitled to sex. That's not a reference to how a man's partner might be affected by his erectile dysfunction, it's a statement which frames male sexuality in what I consider to be a dangerous way. There are plenty of people selling ED treatments without that message.

Men and women are both entitled to sex, ED robs both. You must be very young.

Absolutely nobody is entitled to sex. You must be very stupid.

Nope not an idiot, just an ordinary human being who finds sex pleasurable. I would not go into a relationship where sex is off the table.

sex requires another person therefore no-one is entitled to sex.

Nobody is entitled to sex madmum.

Finding sex pleasurable and not wanting a romantic relationship with no sex are both very reasonable.

This does not entitle you to sex.

Sex is also not something that anyone deserves as a reward for good character or conduct.

Unfortunately in our culture many men do believe that they are entitled to sex and deserve sex as a reward for good character. This leads to a lot of male behaviour that negatively affects women and girls, up to and including rape and murder.

Sorry but you are all minimising the distress of ED to bang a feminist drum.

Try working in a womens refuge to understand how bad it really is.

Nobody can "deserve" sex because it isn't earned. It's something you should only do because you both want to, not because one of you deserves it and the other should therefore provide it. It is a terrible incel-type message.

Are there women in refuges because of ED?? Care to explain how that works?

I don't think anyone has a problem with encouraging men with ED to seek medical help. Everybody deserves to have medical problems taken seriously and resolved if possible, even bad people to be honest.

If they had just put something like 'Good men don't deserve to suffer in silence', then nobody would have any problem with it.

Apologies - the face was for the working in a refuge to understand ED.

Agree nobody is entitled to sex.

What I do find interesting is that, at least how OP has phrased it, it's sounds like they are almost linking hair loss with erectile dysfunction.

I wouldn't worry about protesting this too much... once the bald dudes find out they'll be doing it for you. The less hirsute men do love to bang on about how what they lack in hair, they make up for in virility. In fact I happened upon just this discussion yesterday on the radio.

There's even a saying... Oh yeah "It's not a bald spot, it's a solar panel for a sex machine". PMSL

How would working in a women's refuge help me understand the distress of ED?

I've seen pretty similar wording in things advertising sex toys for women.

Personally I think context is everything.

It wouldn`t help you at all Puddlefuck

I don't read it that way. I don't read it as 'all men are entitled to have sex' but that those that do are allowed to feel they're having good sex.

In the context of the page, it seems ok, if a little poorly worded since taken on its own it seems to say men are entitled to sex.
Read in context it's not saying that at all.
The target audience is probably mostly couples.