"Because good men deserve great sex"

[puddlefuck]

I've been looking at www.manual.co/guided for work (I work for a pharmacy) and they seem to be trying to sell hair loss and erectile dysfunction treatments by promoting a 'new masculinity' where men open up and talk about their feelings. Which is fine. But as part of this, they are promoting a message that good men deserve great sex. I haven't read through the whole site, but here are two articles with that exact wording:
www.manual.co/guided/erectile-dysfunction-and-testosterone/
www.manual.co/guided/erectile-dysfunction-and-age-questions-answered/

It's given me the rage. But I can't quite put my finger on why. Obviously, the male sexual entitlement message is just plain old wrong, but there's something really unsettling about how they've couched it in this 'new man, talking about my feelings, looking after my wellbeing' brand. It feels reminiscent of the 'Nice Guys of OkCupid' stuff that was doing the rounds a few years back.

Can anyone help me unpick this?

Nobody is entitled to, or deserves, anything which requires using someone else's body.

They may deserve to have a functioning penis. And to be able to masterbate. But they don't deserve sex, good or otherwise, because they need another person for that.

I know what deserves means.
There is a big difference between:
‘Every man deserves sex’
And
‘Every man deserves good sex’
The latter means a man deserves good sex in the sense that when he has sex he should be able to have good sex, which is what most people want. Well, no one wants crap sex do they?
In the context of the article, which is about erectile dysfunction, ‘deserves good sex’ means ‘deserves to be able to have sex without suffering from erectile dysfunction’.
Maybe it should say ‘everyone deserves good sex’ in order to include us women. Oh, hang on, no it needn’t, because women don’t suffer from erectile dysfunction.
Always knew my English degree would be useful one day.

Or, alternatively, someone get on the hotline to Julie Bindel. Something must be done about this clumsy wording.

women don’t suffer from erectile dysfunction.

Some women have penises

Oh silly me, I forgot about those ones.

"Good women deserve great sex" - that sounds okay, doesn't it? I mean, it doesn't mean we're entitled to great sex from anyone who takes our fancy. But isn't that clear?

Perhaps, Vanilla, but the context is important: there isn't an epidemic of women forcing and coercing men to have sex that is painful, degrading and not pleasurable at all to the man, just because the woman feels she deserves it.

"Because if you're a good man, you're more likely to get great sex"

Not quite as catchy, but probably what they were aiming for and missed it completely because the catchphrase was created in a patriarchy.

Because if you're a good man, you're more likely to get great sex

I wish this were true, but there doesn't seem to be all that much evidence that it is sadly.