The outfits look like old school prison uniforms, totalitarian deluxe.
I live in Scandinavia, and the pink/blue thing is less prominent here.
All colours are for all babies, they are babies FFS, we don't have to raise kids in an ultra gendered way (I didn't think anybody actually did that, it's 2018 FFS) Oh that's two FFS's, Celine must have gotten to me!
Babies still have a sex, and are still boys or girls.
It looks like she is planning on taking some of the trans cash from the ad. Magically taking away the babies "assigned gender".