Love Island cliche 'puts off female firefighters', says brigade chief www.bbc.co.uk/news/uk-45254129
“The head of the London Fire Brigade has criticised Love Island for reinforcing the cliche of firefighters as muscle-bound male sex objects...
Ms Cotton - the first woman to hold the LFB's most senior position - said Love Island's fireman challenge "reinforces the misconception that all firefighters are muscle-bound men".
"No wonder so many young women are put off by that," she added.“
Just 300 of London’s 5000 firefighters are women.