Each and everyone is subject to all of these factors, but self-identifying as 'non-binary' is as preposterous as self identifying as a giraffe. We are free to do and say pretty much as we please, but society is under no obligation to engage in anyone's infantile fantasy.
I rather like this comment.
However, there did seem to be a fair few comments (which I assume are from men) along the lines of "who cares? What difference does it make?" and I think that is one of the biggest hurdles. Men have power, this doesn't massively affect men, so they dont care, therefore it's not a problem.
Good on the Times for pursuing these stories.