I've copied the extended comment across because it seems it may be of interest
this is a really basic guide
Propaganda Techniques
people.howstuffworks.com/propaganda1.htm
"A commonly used technique is name-calling, which takes its cue from playground behavior. Often, this technique is utilized to divert attention when someone is trying to avoid answering a question or providing hard facts.
The bandwagon technique encourages the viewer or listener to join the crowd by aligning with the most popular, successful side of an issue
Glittering generalities are very common in political propaganda. Glittering generalities combine words that have positive connotations with a concept that is particularly beloved.
Card stacking is the presentation of only the details, statistics and other information that impacts public opinion positively. In other words, the bad stuff is left out entirely.
The plain folks technique is designed to get ordinary citizens to identify with a political candidate or other figure that they otherwise may have nothing in common with.
Propaganda based on fear is designed to scare people into choosing sides.
The transfer technique is more subliminal (operating on a subconscious rather than conscious level) than the other techniques we've discussed. Using this method, a group or person attempts to align themselves with a beloved symbol in an effort to transfer the status of the symbol to the cause they represent.
Many other propaganda methods exist, but they subsist on the same basic principles as the ones listed above: Manipulate the message to portray an issue or person in the most favorable light possible, and when necessary, make the opposing side look shabby in comparison.
Many people believe that propaganda does more harm than its proponents would admit to. Some go so far as to claim that propaganda is a bedfellow of censorship because they both serve as tools for repression, confusion and suppression of information
Of course it is important to acknowledge that the use of these makes no comment on the worthiness of the cause. They have been employed to great effect by many admirable people