Think about it, we try to explain to men that the patriarchy keeps them from expressing emotions and forces them to be "macho" and emotionless, then any time a man complains about what they perceive as injustices or hardships they’re shamed with comments like "LOL, male tears’" or "fragile masculinity!" instead of respectful counter arguments or attempt at understanding. Can men have emotions or not? It's the adult equivalent of telling male children "boys don't cry!"
How are we meant to argue that feminism can benefit them too and stop them facing the pressure of always living up to stereotypical roles if we then mock them for expressing emotions and feelings? It feels hypocritical.
I tire of seeing the level of debate descend into this sort of name-calling under every feminism article or video. When gay people were fighting for their rights they understood they had to get straight people on side to make real change. Maybe we need to learn from them a little?