I was researching scar revision for self-harm scarring I have, and ended up in the world of cosmetic surgery.
Here is an example of a quote from a website:
"Removal of the excess labia can create a more natural appearance and the patient will still be able to feel sensation after surgery."
So, removing what is naturally present will make a vulva look "more natural"?
There are endless photos of normal tits turned into pneumatic boulders with nipples surgically reshaped and reattached.
On one website, there is a huge selection of before/after photos of women who've been "fixed" and a small sub-section for "male procedures".
I've seen slides for labioplasty where a man arrogantly describes his improvement of the labia by removing "excess".
I did find one website for a female cosmetic surgeon, but it was mostly focused on reconstruction after breast cancer and breast reduction, rather than implants which seem to be the focus of the male websites.
I don't necessarily judge women for pursuing cosmetic surgery. After all, by looking into getting my scars reduced, I am in the same box.
But it is incredibly sad that normal variants in female anatomy are being "corrected" for a huge fee by a small number of men who think they know what a woman should look like.