The organisation said the character's appointment was meant to "highlight what we can collectively achieve if women and girls are empowered"
So when do I get my bullet-deflecting wrist bands and my magic lasso? Or do we not get to be empowered like Wonder Woman what with her not existing?
The somewhat weak justification was the need to reach out to 'the kids' - but I can't help thinking there are legions of sports stars, musicians and actors who would have fit the bill. And that is of course assuming that Malala is too busy being awesome to fit it in.
My pick would have been Michelle Obama, given her support for campaigns like Let Girls Learn.