www.huffingtonpost.co.uk/2015/12/14/dear-daddy-campaign-video-care-norway_n_8802942.html
I thought this was quite good but thought if anything it is just as important for dads to boys as well as other male figures. This kind of drip feeding of how to perceive females.
Have mentioned before the 'dont be a girl/jessie', (says in front of anyone) from DW's father, in addition to when he's going on about 'the talent at the shop/desk etc (only says around other males obv)'