Came across this article today, about companies who are trying to steer clear of stereotypes in their apps: www.theguardian.com/technology/2015/jun/08/diversity-childrens-apps-gender-depictions
I think it's a great idea and I'm really happy to see it happening. I found the last sentence a bit nitpicky, but you can't have everything.
A positive move in the right direction, I felt :)