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Feminism: Sex and gender discussions

Protein World "beach body" adverts

447 replies

RunkyJam · 22/04/2015 16:24

Anyone else raging about these?

I've complained to the ASA and just signed a petition taking off over at change.org

www.change.org/p/proteinworld-arjun-seth-remove-are-you-beach-body-ready-advertisements

Absolutely BONKERS this was approved IMO.

OP posts:
King1982 · 30/04/2015 16:51

Plus this knowledge wouldn't just give these students the knowledge of being healthy, it would give them the understanding of how damaging quick fixes can be.

BuffyNeverBreaks · 30/04/2015 17:02

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BuffyNeverBreaks · 30/04/2015 17:04

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King1982 · 30/04/2015 17:15

So would say that progress looking in to the effects of smoking shouldn't have been passed on to the public? Because it's victim blaming. And the government should just ban it because people can't be trusted.
Regarding the protein company, these supplements can be used in a healthy way. I think people should have the choice to use them, but you do need some understanding of the body to use them properly.

King1982 · 30/04/2015 17:21

I do think that what is regarded as "a good appearance" is linked to lifestyle. Clean living will have the biproduct of "a good appearance".

BuffyNeverBreaks · 30/04/2015 17:23

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BuffyNeverBreaks · 30/04/2015 17:24

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King1982 · 30/04/2015 17:30

Sorry maybe I misunderstood. It's just because you associate educating people with victim blaming. So society victim blames smokers how would remove this current blame, what changes?
And how would you go after tobacco industry with out passing the costs on to the customers/smokers.

BuffyNeverBreaks · 30/04/2015 17:47

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King1982 · 30/04/2015 18:01

I still think the man would be more susceptible to being given information it he had learnt previously also at school. It may remind him and there maybe more chance of him making changes.
Plus you are not going to get one approach to help everyone.
Educating people at school has not been trialled so there are no findings for whether it would help or to what extent. I know it has very positive effects with regards to detail of sexual education in country's and teenage birth rates and sexually related diseases. That's the closest I have found to anything resembling what I propose.

King1982 · 30/04/2015 18:04

You also can't know if exercise education at schools will stop unhealthy practices of weightloss for some people. Maybe people would be able to poo poo fads. Be able to spot steroid use in adverts, etc

BuffyNeverBreaks · 30/04/2015 18:16

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King1982 · 30/04/2015 18:25

Sorry I didn't realise you did a study on health education in schools. I'm surprised it had different findings to sexual health education in schools.

I've never said I don't agree with multiple methods. I suppose I was defending education because you started out by saying the studies you read had said that education didn't really work and saying about appearance worked as a deterrent. I'm glad we both agree that education is important. It was interesting to hear your views on social pressures.

Was your PhD on school health education published? I'd be interested to read it.

Dervel · 30/04/2015 18:30

We need to after marketing with a pure furious vengeance.

I recall reading about the cheeseburger law in the USA, which simply put means you can't sue MacDonalds. Which I suppose is so far so personal responsibility.

However I remember thinking at the time I ok MacDonalds is off the hook, but what about the company they hired to do the marketing? They bombard incredibly sophisticated messages designed to inculcate pattern forming behavior in children.

And by sophisticated I'm talking Sigmund Freud's nephew saying "hey Unc teach me the secrets of the human psyche and this psychoanalysis you've invented" to which he did and the nephew buggers off to the states to invent marketing.

Fast forward to now and the countless billions stuffed into marketing budgets and what honest chance does a kid these days honestly stand in not becoming the nice little consumer the big companies want?

Not unless they are lucky enough to have ridiculously educated parents. So yeah I'm with Buffy in standing against the victim blaming. We should make marketing companies and places like these protein world people financially culpable.

Dervel · 30/04/2015 18:34

Sorry posted too soon, in addition marketing targeted at girls, that lay the track for dumbass campaigns like this to have traction in later life to to be hit with the largest wallop.

The popular response is to blame the parents for buying the barbies and all the pink crap in the first place, but I'm sorry the average parent is not going to be able to counteract the sheer volume of psychological pollution kids have to contend with these days. Not because the parents are stupid but thanks to the specialist knowledge that's involved here.

BuffyNeverBreaks · 30/04/2015 18:35

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BuffyNeverBreaks · 30/04/2015 18:37

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King1982 · 30/04/2015 18:37

Dervel, you say children are very susceptible to marketing. Isn't education a form of marketing.

BuffyNeverBreaks · 30/04/2015 18:41

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King1982 · 30/04/2015 18:42

Oh sorry Buffy of course it wouldnt be anonymous. Sorry very tired.

Do you know if anyone has done a PhD on health education in schools?

Did you come up with any methodologies of your own? Or would that out you?

BuffyNeverBreaks · 30/04/2015 18:43

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BuffyNeverBreaks · 30/04/2015 18:45

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Dervel · 30/04/2015 18:47

Well that is an actually crucial and very well raised point King. Education and indeed parenting is indeed a form of brainwashing the difference is a parent and (hopefully) a teacher has a vested interested in improving a kids life chances. That's where their bias lies. Marketing companies care about the bottom line. Case in point Nike built a basketball court in a deprived area of I think it was NY or LA, that had a gang problem.

The idea and thinking behind it was through the use of symbols and the psychology of territorial marking. People would associate the Nike logo with the area and everyone would wear their stuff. Net result is a lot of single mothers had to go out and buy their sons expensive trainers for their sons they couldn't really afford, because if you weren't out and about wearing em, you risked having the shit kicked out of you if you didn't "fit in".

King1982 · 30/04/2015 18:49

No Buffy. I'm not educated in this area or to phd level. I have had to google some of the words you have used.
I have studied in the area of exercise and physiology but not for my degree that was in the construction/design field.
It's all good very interesting

BuffyNeverBreaks · 30/04/2015 18:50

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