We need to after marketing with a pure furious vengeance.
I recall reading about the cheeseburger law in the USA, which simply put means you can't sue MacDonalds. Which I suppose is so far so personal responsibility.
However I remember thinking at the time I ok MacDonalds is off the hook, but what about the company they hired to do the marketing? They bombard incredibly sophisticated messages designed to inculcate pattern forming behavior in children.
And by sophisticated I'm talking Sigmund Freud's nephew saying "hey Unc teach me the secrets of the human psyche and this psychoanalysis you've invented" to which he did and the nephew buggers off to the states to invent marketing.
Fast forward to now and the countless billions stuffed into marketing budgets and what honest chance does a kid these days honestly stand in not becoming the nice little consumer the big companies want?
Not unless they are lucky enough to have ridiculously educated parents. So yeah I'm with Buffy in standing against the victim blaming. We should make marketing companies and places like these protein world people financially culpable.