I just saw this ad pop up while I was on another thread and it made me feel a little queasy.
I think it's something to do with bump painting (which in itself is obviously fine), and it's clearly playing off the back of Pimp My Ride etc.
But still... I don't know, there seems to be something wrong with using language like this in connotation with a baby bump! I certainly don't want my bump seen in this way, like it's property rather than a piece of me.