In our household we try to show the DC that Mummy and Daddy can do anything and everything, DH cooks more than I do because he genuinely enjoys it whereas I do more of the practical DIY type activities (usually aided by my MIL). We both clean the house, both do the washing, both look after the DC, neither of us does the majority of anything.
Yes I do work outside of the house as that is what works for me and in my profession I constantly strive to equip young people with the idea that you can be whatever you want to be, I challenge casual and blatant sexism in the classroom constantly and have seen some young women actually sit up and realise that they don't have to accept harassing behaviour purely because of what is between their legs.
My eldest wants to be a firefighter when she is older and has had some humdinger of arguments with other people/children who say she can't do that because she is a girl.
My DH was brought up in a conventional household (SAHM mum etc) but in a non-conventional way. My MIL is an amazing woman who has brought up both her boys to be independent and they are a credit to her. She now works in a male dominated career and won't be told by anyone that she can't do what she wants because vagina.
My own mother has been a card carrying feminist from day one and brought us up in the same way, my Dad instilled in me a love of science and maths and constantly told me that I could achieve anything I put my mind towards doing.
I am extremely fortunate in my personal circumstances I know but it has meant that I want the same for my own children and others.