some interesting fact from this article: www.she-conomy.com/report/marketing-to-women-quick-facts
Women account for 85% of all consumer purchases including everything from autos to health care:
<strong>91% of New Homes</strong>
<strong>66% PCs</strong>
<strong>92% Vacations</strong>
<strong>80% Healthcare</strong>
<strong>65% New Cars</strong>
<strong>89% Bank Accounts</strong>
<strong>93% Food</strong>
<strong>93 % OTC Pharmaceuticals</strong>
<strong>American women spend about $5 trillion annually, Over half of the U.S. GDP</strong>
Senior women age 50 and older control net worth of $19 trillion and own more than three-fourths of the nation's financial wealth.
Over the next decade, women will control two thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our country's history. Estimates range from $12 to $40 trillion. Many Boomer women will experience a double inheritance windfall, from both parents and husband. The Boomer woman is a consumer that luxury brands want to resonate with. Claire Behar, Senior Partner and Director, New Business Development, Fleishman-Hillard New York
Wealthy boomer women are the marquee players in our country's culture and commerce. They are educated, have a high income, and make 95 percent of the purchase decisions for their households. Karen Vogel, The Women's Congress and co-founder and president of New Generation Event Solutions
Women and Cars
<strong>Women buy more than half of the new cars in the U.S., AND influence up to 80% of all car purchases.</strong>
*Women also request 65% of the service work done at dealerships.
Women spend over $200 billion on new cars & mechanical servicing of vehicles each year.*
<strong>45% of all light trucks and SUVs are purchased by women.</strong>
how is it that women are so oppressed and yet so wealthy at the same time? how is it that "men have all the power," and yet "Women account for 85% of all consumer purchases including everything from autos to health care". do men earn the money, whilst women spend it? isn't all this consumerism bad for the environment?