Not clicking as don't want to give him the hits.
TBH I on't mind the beauty standard as applied to the top end of the scale - beauty is nice and people notice it and always will. So 5% of people are fabulously beautiful, good for them. The issue is the other 95%, the ordinary folk, are denigrated as hideous. there are only 2 grades, beautiful or hideous, and it's based on sex appeal. In reality there is a massive cohort of Normal, with different non-sexual beauties expressed, where most of us fall. THe 95% shouldn't be despised or self despising, but that's the effect of articles like this, and the millions of times that's played out.
(I've a feeling that's the Whole Point of the beauty argument - but it's a bit of a lightbulb moment for me right now)