Prepare yourself for a fit of rage

[squeaver]

The EU has spent actual money on a campaign designed to interest girls in science.

this is the result.

"We want to make scence sexy" they say.

WHY???? Wtf has sexy got to do with it???

Just reported it to YouTube as inappropriate on the grounds of extreme sexism.

The plot thickens...

Over on Twitter, the agency co-ordinating the campaign Tipik (@tipik) have said:
Our professional ethics do not allow us to take a stand on the debate. For your information, the campaign teaser was produced by @Emakina

Emakina appears to be a digital/video agency. They're saying nowt.

The press person is someone called Michael Jennings (@ECspokesScience) who has said:
Hope was to get young people onto site. That seems to be happening!

I have told him that he is as naive as he is deluded if that's what he thinks.

Oh right squeaver so they're distancing themselves are they the twunts. Like they never saw a copy of this drivel BEFORE it was launched and then agreed it could be released.

What a crock.

I am not on Twitter...would you mind quoting some of the other people on here? And asking him why he thinks women and science boils down to CLOSE UPS OF HIGH HEELS AND MAKEUP??

On the facebook page a german has posted thus:

"Dieses Video ist eine Frechheit. Sexistische Scheisse, finanziert aus Steuergelder. Ekelhaft!

This video is an impertinence. Sexist bullshit, paid with our tax. Disgusting!"

Brilliant! I am going to start using "impertinence" a lot at sexist twonks

Oh dear god, that was painful on so many levels.
If I hadn't been told I would have assumed it was a fashion advert or something.

I love how the only glamorous/attractive person in the video was the bloke.

those other three looked like a few teenagers trying to look like women, was so horribly try hard. I know that's not the main issue. But its funny that,
they have not managed a remotely educational or sexy advert, failed both ways.

WTAF?!!! just

I wont say this often in here

but i agree, what a load of utter utter shit

It's like that Swedish culture minister eating the racist cake depicting female genital mutilation

say what now?

at impertinence

"Frechheit" is such a great word.

And this is some other work from the agency responsible.

Something which have just pointed out to @tipik on twitter squeaver

We want to overturn clichés .. said the Commissioner.

What better way to do that than to make a video that packs more fucking clichés into a couple of minutes than is physically possible - except they've managed it.

What utter twattery.

Are you G_rak, slug?

wouldn't it be great if people researched advertising agencies, and refused to use ones that had been associated with any sexist/racist etc shit? but then i doubt if any agencies would ever work again.

Emakina, hey? AKA bunch of misogynistic sexist pigs? Urgh more.

I've just looked up Emakina. I just knew they wouldn't be a British agency. Not that British agencies can't be sexist but they do it in a more sophisticated way which in some ways is worse because it's insidious. But this is just so naive and clodhopping.

Yes drJohnsons exactly!

But without adverts like this to attract women to science, how else will we learn to make new nail varnish colours and new eyeshadow textures? Oh wait, is that not what science is about?

Duh....I dunno....I thunk it was all about splosions and weirdos myself.

They have just tweeted this as well:

Football never looked prettier

Fucking hell, I mean, just...WHAT? "Emakina?s Bavaria Babes smartphone app lets football fans become ?international players? by collecting pictures of themselves with scantily-clad women. Football never looked prettier."

Yay! Just yay!

Ha squeaver, no I'm not. I'm keep my twitter identity pretty anonymous

"Emakina?s Bavaria Babes smartphone app lets football fans become ?international players? by collecting pictures of themselves with scantily-clad women. Football never looked prettier."

For
Fucking
Fuck's
Sake
!

I bet their ironic kneeling-woman coffee tables are made with live women

"Beer, babes and football... Need we say more? Check the teaser and download the App on your smartphone!"

Why the fuck would anyone sane think that this organisation were a good choice to address schoolgirls and young women???