They have a very wierd view of how to make women want frocks, don't they? First it was the rather dubious one about walking home the morning after the office party, where the message seemed to be 'Nice respectable women who shop here never get hangovers, only common women do' - which is an odd way to sell frocks - and now it's 'Wear our frocks and look good even if you are incontinent.' Which strikes me as a bit of a niche audience thing.