When you get a catalogue through 6x a year, do you think "Oh, no not School Link again?" Do you feel in any way obliged to buy anything? Or do you just throw it in the bin if you're not interested?
I finally persuaded our PTA to give this a go, rather than Scholastic Book Fairs (which ridiculously charge full publishers prices for all the books). I did all the admin and organisation, and we had £560 of orders in our first order, and masses of freebies for the school.
Now the Chair of the PTA has left a message on my phone to say that 6x a year is too often, and we should only do it once a term?! 