Thanks everyone for your replies.
After hearing the above interview I decided to try and give up added sugar including honey etc. I don't know if I have the sweetest tooth but I love chocolate. I surprised myself in finding it okay - I went to a wedding a couple of days into my new regime, had the chocolate tart dessert (I don't go to many weddings :) ) but didn't have the cake. The next day I was back on the wagon (is that an expression? If not I think you know what I mean). I have always not liked looking at labels - finding it overwhelming - but it's much easier when you're just looking for sugar - which is in a lot of things, as we know. I'm also not someone who can just have a little bit of what I want - I'll eat the whole pack of biscuits etc - so much easier for me to say I'm not having any of something. It's obviously early days and testing days lie ahead - another wedding (second in years but it's true, normally I hardly ever go to weddings :) ) , holiday in Italy and a couple of birthdays coming up which chimes with what you guys have been saying.
Is it the case that you could have a plate full of veg and smother it with cream and that would be ok?