PR disasters (IYKYK) thread 5

[AtIusvue]

For Meghan and Harry, As ever and Archewell posts.

In that article as well it has Harry saying something like “he knows what it’s like to be on the wrong side of the institution”

with a big pinch of salt as it’s all “sources”, if Harry’s take on this is genuinely to sympathise with the Yorks and blame the “institution” for distancing themselves from them, it just shows how far off base his morals and judgement are.

They’ll be commiserating with each other on how tragic it is, yah, to have one’s security removed by Pa/Uncle Charles, just so unfaaaair, totally.

I get the feeling that Andrew's behaviour at the Duchess of Kent's funeral was what tipped Prince William into forcing KC's hand. And if Harry interferes with the York sisters, I can see the same happening there.

That video of Meghan pushing him out of the way is shocking and I'm surprised it's not been more widely shared.

What it says to me is that Harry clearly has no objection to using your royal status to cash in, no matter how dodgy or unethical the source is. To be fair we’ve already seen that at work with H&M, with their associations with Tyler Perry and some other shady characters on their “faux royal tours.”

If I was William I would be lobbying hard to get H&M and the two York princesses titles removed. I genuinely believe it’s only a matter of time otherwise before there is a similar scandal with the Sussexes- the writing is on the wall!

Have you got a link please? Not insta!

Thedom linked it on the 28 Feb, NormalAuntFanny, but here it is again:

https://nitter.net/that_1/status/2027110713773138262#m

Thanks @Puzzledandpissedoff mist have missed it first time round

I posted on the ANL thread that I wondered what would have happened had the Sussexes still have been in Jordan when the strikes happened. I wonder would they have been given warning or most likely just got out of there asap.

I wonder would they have been given warning or most likely just got out of there asap

I'm not sure they would have! Trump doesn't have much time for H&M and did the UK know in advance, not sure.

Had they been told I guess they would have leaked the news to page6!

Yes if they had been given advance notice I am sure we would have heard all about it by now.

You people will believe anything, who says they are making a documentary about a visit they were invited to take part in?

Another day, another peripheral sideshow of pigeons pecking at chess pawns, and sea lions oinking. Gotta love MN.

Much derision on X for her latest half hearted attempt to flog the jam spread unsold stock. At this point I don’t know why she is even bothering. Tarnished spoons of goo. 🤦‍♀️
Asever official has just 880k followers - I don’t often take a look but I feel like the numbers have gone down, didn’t it manage to top 1million in early days?

So many people I can think of who may be fairly niche and not that well known who still have way more than 1m followers. Someone probably no one here has heard of, CallieColes who posts gorgeous lifestyle in Devon, clips of her horses and children, ponies, pets, her block prints and now she has a book out. 1.1m followers. But you have to work at it, frequent new content, chats, beautiful setting up for the shots eg she often has the kids’ ponies randomly wandering into the kitchen to join in the fun of breakfast or whatever. If you don’t know anything about horses it will escape notice but the ponies are always nicely groomed and clean when they “wander” in, one of them is clipped out so would wear a rug and be stabled overnight, someone has taken the rug off and brushed out any straw or shavings in his tail etc. From comments many people seem to think random ponies wandering into the house is the real deal, of course it’s not, it takes work, but it’s very alluring and beautiful.

It’s obvious with As ever, that by bundling items together….they are desperately trying to get rid of stock.

It’s so bizarre. There’s only about 5 or 6 different items…which are being sold in various combo job lots. That’s not what a supposed ‘luxury’ brand does.

I doubt if As ever will last much longer. Wonder what will be next ?

There’s no longevity in the company if they can’t get into stores.

I can’t see how she would get into the higher end food stores though….because the brand has no story, isn’t organic etc. it’s just private label crap, sold by a fandom merching company.

Direct to consumer businesses can only survive a few years….they have to get the product to stores. Because the costs of marketing have sky rocketed the last few years. Also, having to do your own returns, shipping, customer service etc. Its expensive.

Meg will always have her super fans….but she can’t grow the company without gaining new customers…which you need to spend heavily on advertising to get. Making the business unviable unless she can get into stores.

The only way I can see that happening is if it goes to a mid level supermarket or dept stores who are more focused on the gift giving aspect rather than the food quality.

The pop stores she has used, seem completely off brand. Bookstore and homewares of Soho house….thats a bad fit. And she only got those as a favour. So it’s clear, no one is taking this product seriously. It’s just mates helping out.

If she can’t get the product to major stores in the next year….then I can’t see how the company can make a profit.

Celeb brands can create hype when direct to consumer…but the goal is to get the brand in stores ASAP. That’s when the real money is made.

Honestly it’s finished now. She’s just got a load of stock she needs to clear from the garage.
880k followers? A substantial number will be journalists, YouTubers, TikTokers, mildly interested observers etc, most of the remainder are presumably her fan base but that’s a pretty small fan base and I doubt even they are that keen on jam that they keep reordering even if they can afford to.

I think she’s totally lost interest and is presumably thinking of whatever her next thing is going to be. She probably gets a bill or threatening letter from American Express and wakes up and thinks Gosh I’d better do something about all that unsold stock and puts together another badly arranged shot for Instagram and sits back to await orders! Then forgets about it until the next threatening letter.

Wow what on earth is that photo on instagram?! That couldn’t look any more unappetising 😅

also, jam doesn’t have a “point of view”

plus, if there’s 3 spreads why are there 5 spoons?!

It bothers me a lot that there's so much runny jam on each spoon. I actually sold on Etsy using photos shot on my phone, but I put in a lot more effort than that!

I know a bloke who's nowhere near a household name, and who has decent family money behind him (but by no means multi-millionaires), and he has a book, and an Insta following of 1.8m.

880k is really, really low for her recognition.

I think her photos on Instagram are very amateurish.

I used to wonder if the amateurishness and the utter nonsense were for attention (i.e. a talking point for the You Tubers).

The Jamie Kern Lima podcast era was bloody hilarious - she’ll never surpass that. But even ineptitude gets boring after a while.

Harry meanwhile looks more bored with it all than I feel.

A little more info on As ever

https://www.newsweek.com/entertainment/celebrity-news/meghan-markle-as-ever-shop-growing-data-11603672

So there’s been more traffic to her site. But crucially most of the visits are not from the US. It’s from countries that she doesn’t ship to.

Jan figures are around 80000 US visits. If you go for a conversion rate of 2% that’s 1600 sales a month.

It’s a celeb brand so I think she will get a lot of hits just to be nosey. Conversion rate sits between 1.5 and 4% …so I think it’s reasonable to say 2%.

If you then say the average spend is $ 60. Then that’s $96000

That seems like good money. However, that’s not profit obviously, she also has to give NF their cut and Snow commerce (who basically run everything) theirs. How much could she be possibly be making?

Not sure, but I doubt it would even cover the mortgage ($45000)

That spoon / spread shot is hilarious, no effort whatsoever, as ever.

Absolutely. It's very very odd. Apart from anything else, what's with the clinical white plate? I've got a 50p pretty vintage one from a charity shop that would make that photo 100% better (although I grant you it would still be pants).

if there’s 3 spreads why are there 5 spoons?!

That’s exactly what I thought!