Is As ever all over? Starting to feel like it.

[AtIusvue]

It’s been 14 hours since the launch of the 2024 Rose. Nothing has sold out. This is despite it being designed again as a scarcity drop, so it can’t be argued she’s finally got her stock levels right.

• As ever stated the wine launch going ‘live’ at on the 5th August. Language designed to get you to rush and buy. Just like all this SM shopping you get now.
• Meghan put out a message many hours ago, stating that they have so much more stock (sad clapback to stuff not shifting) but hurry and be quick because it’s selling fast!!! (It’s clearly not)
• This launch however, has attracted very little press compared to previous drops

The scarcity gimmick is already tired and because she’s been absent from SM for 2 months…save for a few stock images/videos- she’s lost any momentum she had. She’s putting in bare minimum and her customer base feel it. She’s checked out.

There’s been talk of another series of WLM 3 and Meg getting a new NF contract, but I think that is just to fill the void until she can get WLM2 out. At which point, we will find out if there is any truth in any further deals.

The reason why I doubt WLM3, is that for continuity, you would need the same venue. But the home is now being used to to host weddings etc, it’s no longer a private rental but one open to the public to rent. There’s no way Meg would film in that location now. In addition she would need to have gotten the go ahead already for WLM3 and be filming right now to be able to stick to a schedule. The fact that it isn’t already confirmed, it’s giving the signal that WLM is over (in addition to knowing NF deal is done)

Now if WLM is over, I don’t think she has the draw to pull people to As ever. She doesn’t engage with her fan base enough, she does the bare minimum of SM posts, which she hasn’t even achieved the last few months. The Shopmy page is dead too. This is why the new wine launch has barely registered and hasn’t sold out 14 hours later. Yes, there will be more stock but it’s been designed for a sell out so there won’t be huge numbers.

As ever I think will be slowly wound down. There will be WLM2, with maybe another 18 months of drops. Then like everything else, it will be dropped quietly. Everyone is starting to get a bit bored by the half hearted, very beige effort she’s put into her ‘business’ and have tuned out.

She will have to launch yet another version of herself very soon. We’ve had actress, feminist, activist, producer, philanthropist….now female founder. God knows what’s next!

Gosh, are they being parboiled or something? although it looks like they are floating in gelatine.

Don't know how accurate this is, her business is already in trouble before it barely gets off the ground, although I don't know how that would tie in with Netflix being a partner, its small fry for Netflix so you would imagine they would be propping the business up for a bit longer.

www.newsbreak.com/ok-magazine-561398/4187741410195-meghan-markle-s-lifestyle-brand-is-sinking-after-blowing-millions-on-pr-says-source-it-s-a-disaster

Wow ! Next she will be using an old Mateus Rose wine bottle to hold a candle !

Did she really share this gem with us? It takes “splaining” to the next level imo. In fact, it elevates it 🙄

“I'm thrilled to introduce you to As Ever — a brand that I created and have poured my heart into. 'As ever' means 'as it’s always been' or some even say 'in the same way as always,'" Meghan explained of the meaning behind her lifestyle brand's name.”

But she will elavate it by putting flower sprinkles on the candle wax that has run down the sides of the bottle.

Gosh, are they being parboiled or something? although it looks like they are floating in gelatine

I thought so as well but I doubt Meghan would call it gelatine. Her sliced tatties would only ever be floating in elevated aspic made from the bones of the finest beasts known to man.

"Vendors haven’t been paid in months," the insider alleged.

According to a former consultant, Meghan's company "blew millions on PR without securing supply chains."

"It’s Business 101 — and they skipped it," the person snubbed."

If even a small part of that is true then her business is up sh*t creek without a paddle.

I don't know reliable that link is, but the fact she hasn't replenished a basic item like raspberry spread for months now makes me inclined to think the issue with supply chains has some truth to it.

She's maintained a supply for the wine - the ther items she sells should be even easier to source.

Edit - spelling

"blew millions on PR without securing supply chains."

the fact she hasn't replenished a basic item like raspberry spread for moths now makes me inclined to think the issue with supply chains has some truth to it.

Exactly, the evidence for that has been there since day 1, so I think that is certainly believable.

.

I imagine the reason for the wine availability is that there is masses of it 🤷‍♀️ It's not unique despite being advertised as such. There's loads more. A little tweak and label and bingo!

From that link

" Every mistake is magnified because of her public image . "

This is true. She is reaping what she sowed.

I just can't believe it - I can see Meghan wouldn't be interested in supply chains etc. but she must have hired someone who would have the expertise to sort that out?

I personally never derp fry - I only use olive oil and roast in the oven.

She may be using Crisco, which is white:

https://crisco.com/

The video - dear God - a devil with a penis and a butthole.

Keeps on looking like Hazever to me - maybe it's subliminal messages 😂

So no facts just allegedly...from some random source no doubt. Lets wait for some actual facts before yet again throwing stones at someone so to speak

I thought, when making homemade potato crisps, you were supposed to soak the slices in cold water then dry before frying - something about removing excess starch?

Maybe that's what it is in the picture? Though probably sizzling golden crisps would have looked better ...

All of the pictures make the food look unappetising. Even the shortbread dough. It’s quite an achievement that everything looks repulsive 😂

But would she listen ?

Well the facts are that As ever hasn't restocked raspberry spread in several months now, and hasn't restocked basics items like white label sourced teabags, crepe and shortbread mix in weeks.

That definitely speaks to a supply chain issue. These items should be restocked in weeks if not days.

She's totally stuck in 90s Cali. This was a naff quote even when used back then. It's from the Fresh Prince of Bel Air, the sitcom. It's beyond naff to be using it now!

All this makes me wonder about the culture clash Harry will be living now, and that Meghan must have felt during her 2 minutes in the UK. I'm married to an American and have lived here (east coast USA) for almost 20 years. I STILL feel foreign in many ways, and when I go to any of the midwestern or southern states, it's like going abroad, truly.

Two nations divided by a common language. And I'm not a prince!

It doesn’t look healthy either. I thought she was all about health and yoga? Shortbread mixes,pancake
mix, fried potatoes and jam don’t feel aspirational.

@BemusedAmerican She may be using Crisco, which is white:

Yes!!!!! I use Crisco when I make pastry, half butter/ half Crisco and when I was looking at the pic something was bothering me about it. I thought knew what it was I was looking at but I couldn’t work out what it was. My memory is getting like a sieve.

Thanks! I did some googling and discovered Crisco is hydrogenated and bleached to give it it’s white appearance in both the solid and the liquid form - so on the spectrum of oils it’s on the ultra-highly processed end.

(I couldn’t tell you the last time I deep fried anything - we’re talking decades! - but it’s an odd choice for “I’m selling ‘everything came fresh from my garden’ vibes” Meghan. I guess it’s a brand choice that speaks strongly to an American audience though?)

Do you ever practice what you preach?

At first I thought she was using lard !