She's making no effort at all on Instagram at the moment.
i think her SM strategy has been scuppered, rather than there being no effort.
She had a definite SM plan, the upbeat New Year video, then a few days later dropping the trailer for the show, a few days later the tribute to the long dead dog, which had been kept secret for several months, along with the soft launch of the kids.
Then the fires happened, that didn’t make it onto her Insta, I can only guess because it didn’t align with whatever insta strategy rollout they had planned.
it all came to a very sudden emergency stop with the outcry about ther disaster tourism and the overwhelming ridicule and criticism
of the Netflix trailer. Then the postponement of the show and the subsequent rumours around what may be an alternative reason for the postponement to the one they claimed.
i think they must be regrouping and deciding where they go next with her SM presence.
Her following is extremely low for someone with her name recognition, it even took a while to break into the 1m followers range. I think they were expecting a Jennifer Aniston type of response to her SM launch.