really made me feel so angry at the sexism, mysoginy, gluttony, cruelty and arrogance on display. I intended to watch at least all of the first episode, but got to about 20 minutes and switched it off. I was wasting my life and it was annoying me!
https://www.bbc.co.uk/news/articles/c4gp555xy5ro
I wonder if this was deliberate - 'rage-baiting' is a communications technique to increase either engagement or 'noise' around an initiative to increase profile?
I think NF have form for this as H&M made it clear that they were not happy with everything in the original NF docuseries - there were subtle send ups through out. Many people watched to laugh / cringe at them. I am not sure that may came away and thought wow what a wholesome inspiring couple - thank goodnss they are here to change the world?
Similarly the highly experienced ghost write and PRH knew exactly what they were doing. Maybe even OW?
I think as ever this is an own goal - maybe H&M started to see for the first time the sexism, mysoginy, gluttony, cruelty and arrogance in their sport and chose not to sail too close to that toxicity for their own brand in public - although I presume that they will continue to live like this behind closed doors.