"Any profits went to Chuck's own charity not the broader sector and no doubt that remains the case for any profits".
And so what if they did? What are you implying - that somehow KC personally benefits from this?
The PoW Charitable Foundation is not some shady organisation. KC can't just ring them up and ask them for money to be paid to his personal bank account.
Day-to-day, he will have zero involvement in the running of the Foundation - there is a board of Trustees overseeing things, plus a team of employees who do the actual work.
During the last financial year, the PoWCF gave grants to 214 charitable institutions. Which to me sounds like they went to "the broader sector".
The way these things work is that all the profit made in a year by a trading subsidiary of a charity, is donated to the charity. If the trading subsidiary doesn't make a profit in a year, then they have nothing to donate, it's as simple as that, and so it's really not difficult to understand why "in any case nothing was donated to charity in the years preceding the deal due to the losses the brand was making". 🤷♀️
You might disagree with the concept of the Rpyal Family, but really, here you are trying to find issues that simply don't exist.