Does anyone think that H&M are trying to make themselves unpopular on purpose?
So, make a load of cash now by selling all these stories and interviews etc, then when the entire world hates them and turns their backs on them, they are basically z-listed by being so untrustworthy. Then they skip away into the distance completely unbothered by anyone because they are so despised. The media wants nothing to do with them because they are so uninteresting once all these 'truths' are told.
They get the money they wanted, and the privacy they desired.