Most views were pure curiosity 2.4m people watched the first then the number plunged to 800,000 by the third episode.
You do understand this is the norm for most TV shows right? the breakdown for the Crown:
“The Crown” Season 5 brought in 1.1 million viewers on launch day, according to Overnights.tv.
The BARB figures showed 666,000 stayed to watch the second episode and around 300,000 watched episode 3. Episode 4 garnered around 147,000 viewers while episode 5 dropped below the 100k mark to 66,000.
I understand that you're desperate to paint H&M a failure but this ain't it 😂
Neither were Netflix pinning their hopes on the Obamas, Ryan Murphy, the Sussexes or any others they signed multi-year deals with.