Our five year old Golden Doodle seems to have become really itchy, especially his back. I see him rolling on his back as if trying to relieve an itch. He chases his tail which looks funny but I think he's chasing the itch. He also stands by me in the evenings and gets me to scratch his hind quarters.
I've only just really put all this together.
He has wavy fur about three cms at the moment. He eats the weight control dry food by Barking Heads with a bit of wet added and anything else he can scrounge.
Any tips? Happy to bath in any good shampoo. Happy to change his diet. Less happy to consult the vet and get a huge bill unless I've tried other things first.
Thanks in advance. 