I just got my renewal letter and the cover for my 3 dogs had gone up by £17 but when I did a quote on their website for the same cover it was £6 less!!
So I rang them up and asked why the cost had gone up so much and she gave me some guff but said she could amend it but when I told her the price I was getting on the website she said she couldn't match it. 
So same company, same dogs, same cover - but 3 different prices. 