kazza I saw something about them changing ends mid game, and everyone getting confused. See- no-one knows what is going on
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Only the likes of Kyrgios, (and Petch, who has the attention span of a gold fish, and has been avocating for short matches for years) want to mess with the format and the atmosphere. Want it to be like Basketball- watch bloody basketball! 
Nice to see Fils is doing well though- he's had a great year and will be one to watch next year- especially with the Olympics in Paris. And Dom Stricker is filling the gap for Switzerland (and will hopefully win a cow somewhere).