I feel like Molly is very wise to social media/influencing etc. There's videos of her online with Molly Mae, and during the recoupling when someone picked Zach her shocked face has been made into several memes- similar to Amber Davies years ago (But I believe that was genuine). More exposure for her.
I just feel like Love Island has lost so so much of its authenticity as we have all been saying for a couple of years now.