Following the finish of the winter season, none of the islanders have reached 1 million followers, some follow counts are quite low compared to previous islanders! This article indicates that some 'high-calibre' applicants don't want to take part due to the social media ban - https://www.dailymail.co.uk/news/article-11876981/Love-Islands-ban-growing-contestant-Instagram-followings-spark-beginning-end.html.
I wonder if this summer we might actually see some more down to earth people in there for love and a good time rather than brand deals and insta followers?!