Why did that upper class twit think that the French, with their refine taste for cheese, would want to buy that industrial grade British cheese? The sausages were a good idea as were the condiments like chutney. Paul's arrogant presumption and the fact that he did not even deem his team worthy to be consulted sealed his fate. As for his boy scout improvised tin can cooker - for me that summed up how detached he was from reality.
I'm so relieved that other posters have pointed out the insidious class snobbery that infects the totally vile and malevolent Katie. She should have been in the boardroom this week as well as last week. She regarded the house as a creche and that the only two worthy inhabitants were her and her fellow, insipid, upper class creature Paul. How dare the plebs sully her presence! As for her comment about Christina's orange skin, has she looked in the mirror recently?
The invidious tarnishing of Adam for being methodical, uncharismatic and pragmatic is unjustified. He speaks with a broad northern accent and they have labelled him a non-entity as a result.
The only one who deserves to be the Apprentice is Lohip. His performance at London Zoo demonstrated how he can engage with the public and sell. Similarly last week. He is a gentlemen, in control, he inspires loyalty, he is fair and he displays his aplomb and self-assurance without conceit.