Isn't C5 owned by a porn baron who also publishes the Daily Star, or have I got that wrong? Richard Desmond I think.
And the Express, OK, New and Star. I think he got rid of the wank mags but believe he still looms large in wank TV.
Each one endlessly promotes and is promoted in his products.
It feeds itself in that classical symbol for infinity of a snake swallowing its tail, or as Mr Desmond would say, a cluster fuck.
It's a fabulous business model. I am in awe.
He's a cunt though.