Popular brands nowadays

[Taffydog]

Any ideas what brands are ‘cool’ for teenage boys nowadays?

Might depend where you live and what sort of interests they have but here are a few that are popular with my son:

Nike (tech fleece in particular)
Adidas
Corteiz
Stone Island (I hate it!!!)
CP Company
Supreme
Represent

However, the best thing is always to ask, as brands are always seen as an indicator of tribe. My son is influenced by football terrace fashion and Hip Hop Street style. Other teens may find that incredibly naff!

All about north face here

Ds is 12 and likes Nike and his football team stuff.

I would say Nike or Adidas usually in black.

It's so regional. They wouldn't be seen dead in north face here! Nike and adidas.

I am told Northface is for Tories! 😁

Under Armour or Nike only here...

Agree it totally depends on area and peer group. Mine (16) likes Bee Inspired and Forty, Napapijri just about acceptable, Nike for everyday/sports wear. Off White / Supreme / Represent he sometimes buys fake versions as he doesn't have enough money for those! Blanket ban on Stone Island in the house as it has too much links to drugs scene/dealers locally.

All about Nike and North face here...

BAPE , Palace or Supreme. 💸💸💸 though

In our house it's Stussy, palace, dickies, off white, represent, Amiri, Nike, north face, fear of god and napapijri

For smarter days it's Tommy Hilfiger, Gant and Ralph Lauren.

I made the mistake of thinking the same outfit in black, navy and grey was a good way of covering wardrobe staples 🤣 he grew out of the navy and grey before the tags were even removed.