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Teenagers

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Peculiar pitch advert on TV in about 1976

29 replies

gf10 · 21/07/2010 17:40

(to Justine, I've repositioned this one under a different topic. Thanks)
I wish to cast minds back to something that perplexes me so much i often think that I dreamt it!however does anyone female here recall a particular moment in an afternoon of the droughty summer of 1976 when Playtex actually aired a very singular television commercial.We saw a little girl ask a half dressed older girl why she wore a bra?The advert may well have been the regulatory three minutes long, but it was shot in flooding sunlight through a room with emptied boxes picturing the brand concerned. The older girl drew the little one symbolically near and finally said " For an irresistible figure"This advert more than any other set my female classmates talking and now i cannot find out if it was ever withdrawn or banned.It seems to have significantly escaped the archives and the memories of its reputable producers.I wondered if this was a bold step towards either liberating us from senseless taboos or whether it served to arm the sexualisation now prominent in our marketplace.It had a very peculiar tone . Does anyone know of protests or even discussion about this ad? Please let me know.

OP posts:
usualsuspect · 24/07/2010 18:26

Steve?

runnybottom · 24/07/2010 19:02

Can't find it now tethers, I think the mods there deleted it. Very heavily moderated is Aunty Beebs boards!

BitOfFun · 24/07/2010 21:54

"When I approached them in a non-accusatory tone, the reply was puzzlingly non-detailed. My letter had been sent to Marketing and that was it.No follow up really to anything I'd asked about really...over in America, they are just that more precise in their referencing. That's why the aura of embarrassment persists..conspiratorial maybe, but I've since sent new word to Campaign magazine."

I think perhaps your letter got filed...

RealityKicksArse · 24/07/2010 21:59

This reply has been deleted

Message withdrawn

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