I used to blog about vintage fashion and had a pretty international readership, stopped for a few years (baby/health) And have now started a blog with a local focus. I'm a bit flummoxed about how to build up my readership effectively - obviously most readers who will subscribe/follow/return will have links to London, but everything I've read online gives tips for casting your net wide and going viral.
Thats not gonna work for me: I'm looking for lower headline numbers but more engagement and return traffic.
Any local bloggers have tips for building this kind of readership? Thanks!