New Botox business help

[Hippymum89]

DP and I are hoping to start our own Botox clinic.
He is a Dr and I’m a nurse, background is A&E rather than aesthetic or plastics, so we have booked a course, it’s all new to me!

I’m interested in any helpful suggestions of what people would look for in a new practitioner?

Any important do’s and don’ts?

Thank you so much

When researching Botox practitioners I want to know their exact qualifications, put them front and centre!

Have a really professional brand. Don't do sales, it puts people off hugely. Have clear pricing on your SM so you don't get endless enquiries that don't translate in to sales. Pick a clinic with good parking. Offer evening and weekend appointments.

On website and certificates on the wall?

We won’t offer any skincare or other treatments, purely anti wrinkle injections and hope to appear more clinical than Beauty iykwim

We will start off using the ‘log cabin’ in my back garden to keep overheads low, but it’s brand new and will have proper equipment

Which means evening and weekends are ideal. I can keep my driveway empty for clients, good point to consider thank you

What assurances will you have on cleanliness and standards in your cabin? My aesthetic doctor is CQC registered. Will you be?

Word of mouth and personal recommendation will be key. Think about how you can drive this among your potential client base.

when I was choosing where to go for treatment I looked at his other clients for an indication on the quality of work.

Training, training and more training. Tbh I’m not fussed if they are a nurse but I want to see their most current training. Not a one day course certificate hung on the wall from 2 years ago.

Did they qualify recently? Have they continued to up skill? What are they doing now? Are their techniques current? What does their face look like? Where are the testimonials? Where is their history? Where the before and afters? What after care do they have

Do they talk on their social media about the structures of the face and what injections go where? Do they talk about known side effects? Do they talk freely and knowledgeable about what product is best for X,Y,Z on social media? This is good in building trust because you can tell if they are bullshitting about their expertise.

I’ve been to cheap girls who always do a bargain and I’ve been to expensive nurse led clinics - had disasters at both.

good luck!

yes, on your website and social media. I won’t see the certificates on the wall until I decide to visit, so you need to make it really clear while I’m researching (many don’t)

I would rather see a doctor or a nurse, so that’s good. I’d find it a bit odd if you only offered Botox. I go to a nurse led clinic for my Botox, filler, microneedling etc. It’s nice to have a one stop shop.
An online booking system is essential. And parking! Will you offer different types of Botox? I get Relfydess as I am super tolerant to Botox and regular Botox does nothing for me! So, I’d only go somewhere that offered this.

Be clear about who is prescribing.

Be clear about the brand of toxin you're selling.

Look at training in botox for teeth grinding and the full migraine prevention protocol to widen your patient options.

Be clear about any delays between booking, payment and ordering in of the Botox - I only want the Botox brand BTW and am happy to pay for that but many want the cheapest option - as my dentist postponed my bruxism appointments several times due to piss poor management by the practice of their ordering. It's infuriating and is why I don't use them any more.

Be clear about pricing structures.

Ensure you're fully trained in the marketing law on Botox / anti wrinkle injections.

Am not sure how much a business can rely solely on Botox though - they all seem to spread into fillers etc in the end. And the results they display of their work is frequently so appalling that I wouldn't use them in a million years.

Don't become an overly botoxed and filled person yourself - if your own face looks frozen, platicised and misshapen with terrible filler, I won't have treatment from you. If people think that makes them look good, I don't want them working on my face as I don't trust their judgement.

Agree on the wider treatments. I want to have someone who can look after the whole shebang of anti-wrinkles, fillers and other derm treatments. My face is one whole thing that needs to be work as a whole, but I also don’t want to have to faff with one person for my brow line, another for marionette lines or lips.

Oh crikey I don't think you'll be successful woth jsut botox, lots of people want fillers etc at the same time.
And yes to not self treating too much, I'd never want a clinician who'd overdone the self treatments and looked like one of those awful cat women.

Is this allowed? Will you need to be inspected first? Have you got appropriate and approved storage areas? What about cross infection protocols and disposal of used needles and single use items etc? Will you be required to keep emergency drugs? Will you.both ensure training on how to handle situations if things go wrong?

Thank you for all the replies.
The reason I’m not keen to do fillers is I really hate the way people look when they’ve had them! Or maybe that’s only because you can’t tell when it’s good?
As I said aesthetics is totally new to me- I have never had anything done personally although I will have my 11s done as part of the training.

We will be CQC registered.
All storage (fridges) will be medical grade and locked, we have a contract for sharps bin disposals.
We both have emergency drugs and anaphylaxis equipment as part of our ‘regular’ jobs (actually more comfortable in an emergency than aesthetics!).

I have friends who are keen to be guinea pigs so I guess they will be the first clients. Obviously when we start out we won’t have many testimonials, it’s something we hope to build up over time and get repeated business.
It’s not practical to go on every course available right from the beginning, I imagine we may branch out but I’d like to get really good at the anti wrinkle before diversification.

I will look into stocking/ordering different brands, thank you for the tip

Will you be offering medical Botox for jaw clenching?

@LittleRobinsyes, also for hyperhydrosis.
I suffer with TMJ dysfunction so look forward to seeing how the treatment works personally!

I think it will be quite difficult to start a business while you are a new practitioner. You gain your skills in this type of work through experience so working with an experienced and skillful practitioner is preferable to begin with. I wouldn’t get my treatments done by a newly qualified nurse/doctor who didn’t have a lengthy period of practice under their belt.

You’re going to have to change your view on fillers. Botox is a tiny corner of the market and won’t be enough to see you through.

Women are totally up for rejuvenation and are willing to spend a bit of money rejuvenating their entire face.

Fillers when done correctly add structure to the face and can take years off

Botox for deep wrinkles but skin boosters for skin texture

Polys specifically under eyes - one of my favourites.for creepy under the eyes that Botox can’t touch - And massively improved my skin radiance.

Collegen bio stimulators instead of filler - this is where it’s heading.

Lips

HiiFu

There is loads!

Most of your clients will have regular practitioners who are able to discuss your face holistically And set tailored plans to incorporate all solutions to make that women feel ten years younger.

Many times I’ve gone in just for Botox and walked out with a little bit of filler to my cheeks, polys or even HiFu - which pushed my bill from £150 to over £500

This is where you’re going to make your money. Offering just Botox is going to cap your market significantly

Its like opening a coffee shop and just selling coffee, no cakes, hot chocolate ect..people will go else where

Where I am the council come and inspect the premises.

I can’t imagine any local practitioners would want to have a student who is going to potentially take their clients in the future though?
It will be interesting to see how they cover this during the course.

I would happily go and shadow and learn from other practitioners. I just don’t think they would be keen to have me.

I used to see a doctor who did Botox. He worked in the NHS 3 days a week (A&E I think) and did Botox on other days. I don’t have any other treatments and I liked the fact he was a doctor and only did Botox. I think he was pretty successful as you had to book a few weeks if not at least a month in advance.

I was usually in and out in under 10 mins. He charged £120 for 1 area. I found him when I was googling Botox in my area. Reviews were really important for me (as I’m sure they are for everyone) so think about how you ca get your reviews and ratings high

I’ve had filler in my cheeks after weight loss. It’s very subtle and you can’t tell. I think you’re referring to the overfilled “pillow face” which no self respecting aesthetician would ever do.
I want my whole face addressed and balanced, so just offering Botox wouldn’t appeal to me.