Do people really apply serum / face oil directly to their face, or is it just on tiktok?

[CatsLikeBoxes]

I don't wear much make up but I find make up tiktoks oddly fascinating. I'm always impressed at how some people can transform themselves so radically. I'm also mind boggled by how much make up people apply.

But what I find oddest is the way everyone trickles serum or oils directly onto their face so it dribbles down their cheeks, before rubbing in with their fingers. It would never have occurred to me to do anything other than put it on my fingers and then apply. Do people really do this "in real life" or is it just a tiktok trend?

If ppl do actually do this I still wont be doing it. Its so thick and like they used a trowel, it must feel uncomfortable or for me it would.
I lightly apply thin but of foundation and dab on to blend.
It always looks nice and natural.

It’s ok to drip it onto your face from the dropper but the dropper shouldn’t touch your skin really. Otherwise you transfer any bacteria back into the bottle which can shorten its life.

Less is more they use way to much product I drop it into my hands rub it together then apply to face lol 😁 old fashioned way it works just as well ! Plus I use la Roche posay b5 serum it's £45 quid for small bottle !! No way is that dripping down me face I can think of other ways to look sexy 🤣🤣🤣🤣

"Donttouchthedroppertoyourface"

Twice in this one

https://youtube.com/shorts/ZoMopiYD13M?si=4yvKBcrVi6t1YC0C

I don't watch TT, but use dropper then gua sha to spread serum into skin.

I think serums are a con job. I use a day moisturiser with 50 sun screen and a night moisturiser, both No.7. Have done forever. The skin can only absorb so much. I’m 78 and no wrinkles.

None? I don’t intend to be a knob but 78 and no wrinkles isn’t in the realm of possibility. Even women in the public eye with access to the best skincare money can buy - like Helen Mirren - have wrinkles.

Me too. I was asked for iD at the off licence yesterday. 🤣

As I was opening this thread to read it, I could virtually hear his voice in my head saying this!

It's L'Oreal Paris True Match Nude Plumping Tinted Skin Serum so I suppose it's a bit of a hybrid rather than a typical foundation. It's really good though - decent coverage and gives me a nice glow. Difficult to get out of carpets though 😂

https://www.boots.com/loreal-paris-true-match-nude-plumping-tinted-serum-1percent--hyaluronic-acid-10297635?traffic=paid.shopping&gclsrc=aw.ds&gad_source=1&gad_campaignid=19973637790&gbraid=0AAAAA-AdmwTXbMHMdwFjzmJlAX-yy3Snc&gclid=CjwKCAjw-J3OBhBuEiwAwqZ_h9rrXjR04Z1IVNd_H9Ta1Tzmk8LqgoID8bJUFCMjRc6uj1SrjwZyZxoC-0YQAvD_BwE

That certainly wasn't my intention. Someone else pondered if it was a generational thing - I simply agreed it could be. But I'm not judging anyone for how they apply their serum /oil / foundation, just curious.
And yes, people do apply foundation like it on tiktok too.
Anyway - I tried applying the product I have that has a dropper - some boots no7 oil, and it didn't work for me, so I'll stick to hands first, and they can share the benefit.

I've never watched any tiktok trends or other videos but always put serums directly on my face. They are so runny, I fail to see how you would do anything else. I always assumed if you put it on your fingers you'll end up wasting half of it on your hands.

Snap! First thing that came to mind

Glad so many others agree with me and Dr Angelo , but it's obviously a divisive subject.

It probably says on the bottles "apply 3-4 drops to the skin" or something ambiguous like that.
I think you waste less going from the back of your hand with anything like droppers/pippettes or pumps, I always have more control.

People do actually apply it that way in real life but the direct dripping method is mostly for content rather than any functional benefit, and from a formulation standpoint applying to your fingers first and then to your face is actually more controlled and likely gives you more even distribution since you can warm the product slightly between your palms and press it in rather than rubbing it around which can reduce absorption efficiency with thinner serums.