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Do people really apply serum / face oil directly to their face, or is it just on tiktok?

115 replies

CatsLikeBoxes · 26/03/2026 19:18

I don't wear much make up but I find make up tiktoks oddly fascinating. I'm always impressed at how some people can transform themselves so radically. I'm also mind boggled by how much make up people apply.

But what I find oddest is the way everyone trickles serum or oils directly onto their face so it dribbles down their cheeks, before rubbing in with their fingers. It would never have occurred to me to do anything other than put it on my fingers and then apply. Do people really do this "in real life" or is it just a tiktok trend?

OP posts:
beAsensible1 · 26/03/2026 23:43

Yes? That’s what the pipette is for. It stops the body oils from getting into the cream. Especially if you are using acids. my moisturiser has a little sxoop. It also helps to stop from using too much

FunMustard · 26/03/2026 23:59

I did that literally once with foundation, it dripped on my top which I then had to scrub and wash about four times to get it out.

So no, I don't do that, also I think it wastes product.

Lukilols · 27/03/2026 00:09

EarringsandLipstick · 26/03/2026 20:35

This is a bizarre thread. The dropper is intended to be used to apply directly to the face; serums are too light to be put on your hands first, you’ll waste a lot of product.

There is no dribbling if it is put on in the right amount ie one application of the dropper per area of face.

I’m amazed OP finds this so hard to contemplate.

Exactly.

IMO If it was designed to be rubbed into your hand first I reckon it wouldn’t come with a dropper.

I have some hair oils and they never have a dropper because they are meant to be put in hands first. You either pop the lid and squeeze it out or it’s a pump action thing.

With face oils there’s a dropper as they’re expecting you to put it on your face directly.

If you don’t do it that way, that’s fine, but nothing to do with TikTok either way.

Lukilols · 27/03/2026 00:11

FunMustard · 26/03/2026 23:59

I did that literally once with foundation, it dripped on my top which I then had to scrub and wash about four times to get it out.

So no, I don't do that, also I think it wastes product.

I don’t think you're meant to do that with foundation though.

I mean you can do it whatever way one likes but the bottle isn’t designed for that - they don’t use a dropper for foundations of course and I don’t know I’m not on TikTok but I rarely see makeup artists applying foundation like that.

No oil gets wasted when I use a dropper.

Lukilols · 27/03/2026 00:16

GlasgowGal2014 · 26/03/2026 22:34

I got new foundation recently that came in a bottle with a dropper and I tried to dribble it straight onto my face like I've seen on social media and some of it ended up on the carpet. I'm back to my old technique of putting it on the back of my hand and applying it from there.

Eating my words above then. I didn’t realise they had dropper bottles for foundations.

Shitmonger · 27/03/2026 01:08

EarringsandLipstick · 26/03/2026 20:35

This is a bizarre thread. The dropper is intended to be used to apply directly to the face; serums are too light to be put on your hands first, you’ll waste a lot of product.

There is no dribbling if it is put on in the right amount ie one application of the dropper per area of face.

I’m amazed OP finds this so hard to contemplate.

Indeed. From her further posts it looks like the OP just wants to slag off younger women and suggest that they’re doing something sexual.

Because clearly everything women do, particularly young women, is solely for the benefit and gratification of men.

Whatacoincidence · 27/03/2026 01:13

I am the least graceful person ever. If I tried this, I'd probably miss but the carpet or my eye would have a lovely dose of serum.🤣

beadystar · 27/03/2026 02:02

I put them directly on my face with the dropper they come with. I don’t set up a camera and film it for social media. I think it’s less wasteful, and also easier regarding the combo of slippy fingers and little glass bottles.

Highlighta · 27/03/2026 04:32

AlwaysTheRenegade · 26/03/2026 19:44

There's a dermatologist with an account on Insta called dermangelo, and he always says "don't touch the dropper directly to your face". I think it's because of bacteria.

This was my very first thought when I read the thread title. I really love this Dr's posts and also the "don't do that", especially when it comes to the dropper to the face. 😀

The TT with all the dribbling down the face really annoy me and I scroll past any if this is how it starts out.

Imo any product should go onto the (clean) hand first, as it warms the product slightly so absorbs better. And foundation onto the back of the hand and then picked up from there. Definitely not sliding down the side of the cheeks.

PotatoBreadForTheWin · 27/03/2026 04:49

Lukilols · 27/03/2026 00:09

Exactly.

IMO If it was designed to be rubbed into your hand first I reckon it wouldn’t come with a dropper.

I have some hair oils and they never have a dropper because they are meant to be put in hands first. You either pop the lid and squeeze it out or it’s a pump action thing.

With face oils there’s a dropper as they’re expecting you to put it on your face directly.

If you don’t do it that way, that’s fine, but nothing to do with TikTok either way.

Kerastase hair oil comes in a little globe shaped bottle with a dropper, it’s 100% designed to be dropped onto your hands before smoothing onto the hair.

i drop a bit of serum into my palms or fingertips before smoothing onto my face. I had never thought to do otherwise until I saw the direct to face thing on social media. It looks odd and inefficient to me but maybe I’ll try it and see.

Housewife2010 · 27/03/2026 05:51

I've never dropped the serum directly onto my face. It's easy enough to drop it onto my fingers and apply from there. I have never seen any directions telling me that I have to do so. I wonder if the face droppers also tap their nails on their serum bottles before opening them too.

TheNaturalBronde · 27/03/2026 06:19

Wellthisisdifficult · 26/03/2026 19:28

I assume is supposed to be sexually suggestive?

Sexually suggestive 🙈

I mean, it’s not impossible I suppose

I put retinol on my forehead directly and rub it in fast

WarriorN · 27/03/2026 06:24

AlwaysTheRenegade · 26/03/2026 19:44

There's a dermatologist with an account on Insta called dermangelo, and he always says "don't touch the dropper directly to your face". I think it's because of bacteria.

completely this; I have never as I know how bacteria work!

Wickedlittledancer · 27/03/2026 06:27

beadystar · 27/03/2026 02:02

I put them directly on my face with the dropper they come with. I don’t set up a camera and film it for social media. I think it’s less wasteful, and also easier regarding the combo of slippy fingers and little glass bottles.

Ah but do you do it in front of your husband whilst winking suggestively?😜

agree it’s less wasteful to put it directly on face.

there can’t be much that’s less sexual than putting serum on your face. Whay the op and her cohorts who think that get up to in the privacy of their own bedrooms is none of our business, but it’s clearly leading them to this odd conclusion, and quite frankly I’d rather not have known. 🤮

I use Victoria Beckham the drops foundation, and I do put that directly on my face, because it’s very expensive and I don’t need it all over my hands too. So I’m with you.

Wickedlittledancer · 27/03/2026 06:28

WarriorN · 27/03/2026 06:24

completely this; I have never as I know how bacteria work!

Yes, but you also don’t touch it to your hands, and putting it on your face or hands, neither needs to involve putting the dropper on your skin.

BusterGonad · 27/03/2026 06:34

I never have and never will. It's a really rubbish way of doing it imo. I put everything on the back of hand then go from there. Especially foundation as it warms it up ready to use.

Francestein · 27/03/2026 06:49

It’s just as infuriating as the “tappity, tappity, tappity tap” of fake talons on products… gaaah

dpridot · 27/03/2026 08:09

I have a large bottle of Childs Farm OatDerma Body Moisturiser Fragrance Free Sensitive Skin Baby Kids and use a tiny amount of that on my face. The 500ml bottle lasts 6 moist at least and my skin hasn't looked this amazing in years. I highly recommend it.

Plump82 · 27/03/2026 08:31

I didn't use to however I noticed I had one really itchy area right in the middle of my palm and realised it was exactly where I was dropping everything on, to then rub in my face. I started dripping it directly on to my face (but not touching - unhygienic) and after a few days the itchy spot on my palm disappeared.

Nugg · 27/03/2026 08:31

Oh I put it on like that 😳 I do not film this for TikTok and suspect I’m old enough to be a grandma to some of them 🤣

FastFood · 27/03/2026 08:43

Never straight to face.
I saw that as well with foundation, which seems absolutely ludicrous to me, but its probably a very effective way to make you think you have to use way more than you actually need.

Noshadelamp · 27/03/2026 08:49

EarringsandLipstick · 26/03/2026 20:35

This is a bizarre thread. The dropper is intended to be used to apply directly to the face; serums are too light to be put on your hands first, you’ll waste a lot of product.

There is no dribbling if it is put on in the right amount ie one application of the dropper per area of face.

I’m amazed OP finds this so hard to contemplate.

This isn't true at all.
The dropper is not designed to drop straight on the face but onto the fingertips. Manufacturers call these "indirect applicators" to allow for precision measurement and keeping the bottle of product free if contamination.

The dropper trend has been fueled by tiktok. Companies have even changed packaging from pump bottles to droppers.

Highlighta · 27/03/2026 08:54

Francestein · 27/03/2026 06:49

It’s just as infuriating as the “tappity, tappity, tappity tap” of fake talons on products… gaaah

Urgh. This honestly gives me the rage.

And the amount of people saying how much this irritates them, you would think the influencers would just fucking stop it.

At what point will they realize that by starting out doing this, is getting them way less views as we rush to swipe them away. I block them too. I do not care about the product at that point. See also that stupid hand next to the face pose.

badgersbadgerseverywhere · 27/03/2026 08:58

I have rosehip oil that comes with a glass dropper and it’s easier to apply direct to my face. Doesn’t stop me feeling like a twat every time though.

RaininSummer · 27/03/2026 09:01

I drop it onto the back of my hand and then apply to my face with my fingers. I rub any residue into my hands as figure it probably does the skin good there too.