How does it work on TV in terms of daily shows such as This Morning and the clothes the presenters wear?

[Britpopbaby]

Do they borrow the clothes? Have a massive wardrobe budget? Sell the clothes or donate them after they have worn them? Are they gifted to the show? Just curious as to how it all works.

A lot of the clothes are donated or lent with an expectation that the channel will post on social media what the presenter has worn and link to it. Some are purchased at trade prices and yes they are sold on or donated afterwards.

On the website This Morning under fashion the presenter's clothes get featured. Alison Hammond gets a lot of coverage in the press and there is a lot of info available. I reckon the presenters get given the clothes as lots of people must buy them.