I think I must just be extremely cynical, plus jaded by influencers, but the only thing I think when I see articles like this is “ahhh, the Guardian have a quota of paid partnerships to fill”
I imagine the “fashion editors” with their list of brands to shill - “Right, this week we need to mention Sunspel, Me + Em, and M & S. How can we shoehorn all these brands into one article? Aha - it’s the beginning of autumn, we haven’t done a capsule wardrobe list in a while! We’ll make a list of items that sounds vaguely capsuley, one from each of those brands, copy and paste some links and photos and get the intern to write a bit of meaningless crap at the start. Easy peasy!”
For this reason I can’t understand why anyone even gives articles like this credence, let alone why there are nearly 300 posts on this thread discussing it as though you’d expect it to be useful in any way. At least most posters have pointed out the reasons why it’s a pile of shite. At the end of the day, it’s just clickbait.