Based on my (admittedly somewhat limited) knowledge of social media style influencers, it appears that a lot of younger women have discovered Coach of late. It's been around for a long time and is a classic American brand, but they have really upped their design game in recent years, and I think young folks have discovered it, when in the past, they might have overlooked it.
I love my Tabby 26; it also holds more than it would seem to at first glance. I also have a gold chain strap that I use on it sometimes. It's very versatile with the different strap options.