I love a brand of dresses and usually buy one each time they release a new collection (usually twice a year).
However they never use the ones I've bought in their social media campaigns. They always pick the ones I didn't choose to style and showcase. This has been the case for about 4 years.
Can anyone explain, how do companies choose which clothes from a new collection to promote? Is it the ones they think will sell best? Or least?
I know this is a random question!