Perfume only available in huge bottles?

[Finlesswonder]

Anyone noticed this lately? Lots of my favourites (especially some Guerlains) are only available in 100ml bottles now. What happened to being able to just treat yourself to a 30ml bottle? Why are brands doing this?

You can buy trial sizes of some Estée Lauder fragrances for £12, and get your money back off the full size if you decide to buy.

Yes I noticed this too! Doesn't work for me as I have so much perfume that 100ml bottles go off before I use it all up! But I'm not sure why there seems to be a move towards larger sizes...would be interested to know 🤔

My guess is they make more profit