You can use toner - the classic routine is cleanse, tone, moisturise - then you can add serums in (between tone and moisturise) or other bits and bobs.
SPF first
Primer (REFY roll on primer, Charlotte tilbury spf 50 primer)
I then pop tiny bits of concealer on before anything else (and sometimes on its own with no other foundation or anything - Charlotte tilbury beautiful skin concealer, NARS creamy radiant glow concealer, Charlotte tilbury colour corrector for under the eyes are my three go to ones)
Then BB cream / foundation (rarely, but Charlotte tilbury beautiful skin foundation or airbrush flawless)
Then highlight (Charlotte tilbury flawless filter, hourglass ambient light)
Then powder - I do this after highlight because I don't powder my entire face, just the chin and t zone (REFY powder skin finish, Charlotte tilbury powder, hourglass powder)
Brows (REFY brow sculpt or mac brow pencil)
Mascara (anything not too brand loyal with this, currently an hourglass one)
Setting spray (Charlotte tilbury magic setting spray)
NARS do a fabulous liquid blush that's pigmented but blends really well.
Skincare brands - depends what your skin is like, I tend to stick to Liz Earle / Elemis for the cleanser (Elemis collagen balm first, then liz Earle cleanse and polish) then the ordinary glycolic acid, then skincare of choice - I've found beauty pie really for for serums / creams. The Ordinary is a really good skincare brand that's no fuss, they do regime builders online which will tell you what to buy and when to use it which is a good starting point (even if you don't buy it from them it can give you an idea!).
I normally day to day just do brows, mascara, concealer and a small bit of powder. Tend to skip eyeshadow / liner unless I'm actually going somewhere but stick to the brands above. Cream based is really popular as the glowy skin is very on trend right now!