I would love to know what their PR team were thinking. This is essentially a retailer saying 'you need to buy more stuff, not stuff like your old stuff, new stuff.' Crazy.
I hope they've sent Hush, Saint and Sofia, Me and Em, M&S and all the other millions of places selling the midi dresses punters want to wear the memo that they've not to stock them, or this might just bite JL in the bum... 